Consistency and dedication may the hallmarks of success for fitness, but that doesn’t mean the apps to support exercise or diet need to be narrow in their focus. Operating on the idea that consumers want flexibility in how they pursue their health goals, Adidas has released a new app that offers a wide variety of content and tracking for multiple aspects of health.
All Day, which is now...
The New York Attorney General's office announced today that it has settled with three mobile health apps around alleged misleading claims and irresponsible privacy practices. The apps include Adidas subsidiary Runtastic; MIT Media Lab spinoff Cardiio, and Matis, maker of "My Baby's Beat", an app that claims to monitor a fetus's heartbeat using the iPhone microphone.
The developers agreed to...
This year is shaping up to be a big one for acquisitions, if not for the money (many are for undisclosed amounts) but for sheer volume. We’ve seen 30 so far, and with a little over three months to go, 2016 may well end up eclipsing 2015’s total of 37 deals. Rather than just list the companies, we've broken them down into different categories based on who the acquirer is, to try to outline some...
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics.
The Honest Company is an online retailer, Adidas, Asics...
Runtastic, the Austrian fitness app company that was recently acquired by Adidas, announced its second wearable fitness tracker, the Runtastic Moment. The Moment, which has both a watch and fitness tracking capabilities, is a follow-up to the Runtastic Orbit wearable launched last summer.
“Over the past few years, we have seen the majority of players in the health and fitness space – Runtastic...
Apparently Under Armour isn't the only apparel company that can play the fitness app game. German athletic company Adidas has acquired Austrian fitness app and device company Runtastic for $240 million (220 million euros), according to a post on the Runtastic blog.
"With our new partner, we’ve found the perfect match when it comes to taking our business to the next level and ultimately serving...
Two years after its first foray into the hardware space, Austrian fitness company Runtastic is launching a new $119.99 wearable activity tracker, the Runtastic Orbit. The company aims to differentiate itself from the crowded activity tracker market by closely integrating the device with Runtastic's existing ecosystem of fitness apps, and also by targeting the European market, which is not yet as...
Runtastic announced an update to its flagship app and that it has had 70 million worldwide downloads, 30 million of which are registered users. The updated app includes a hydration tracking feature that wasn't in earlier iterations of the app.
“We need to continue moving beyond simply tracking and aggregating data,” Florian Gschwandtner, CEO of Runtastic, said in a statement. “The hydration...
Fifty-two percent of adult smartphone and tablet owners use their mobile health apps more now than they did when they first downloaded them, according to a recent survey of 1,000 US adults by Wakefield Research, commissioned by Citrix. Citrix released the survey data as well as a report on mobile traffic sourced from ByteMobile subscribers.
"The fitness category of mobile health apps tends to...
San Francisco-based fitness app maker Runtastic made headlines last year for taking the somewhat unusual step of adding its own hardware -- a GPS watch and chest strap -- to supplement its popular fitness app. Now the company is adding another device -- a wirelessly connected, body fat-tracking weight scale. The company also announced the availability of a new narrative feature called story...
