HealthDay and MedicinePhone creating customized applications for smart phones

Norwalk, CT November 18, 2009 -- HealthDay and Complemedia, Inc. two companies with a strong track record in providing and distributing medical content, have teamed up to produce new health-based applications for mobile devices known as smart phones.

Together, HealthDay and Complemedia’s MedicinePhone platform will provide clients in a variety of health fields the opportunity to develop their own branded smart phone applications, which can target specific information and news to medical and health professionals.

"The MedicinePhone platform is helping us expand our health and medical news distribution to wireless platforms and at the same time we will be able to help our customers reach new audiences," said Dan McKillen, HealthDay CEO. "This is a good opportunity to take advantage of the explosive growth in smart phones as a productivity tool."

The content can be customized to a client's specific needs, McKillen said, from the latest medical journal updates that a physician will find useful, to the latest news about specific diseases and conditions of interest to the consumer.

Why use smart phones as the delivery device? A recent survey reported in the online edition of Money found that six-of-ten physicians preferred iPhones and almost all health administrators preferred the Blackberry.

In the future, health professionals could increasingly be using smart phones "for a wide variety of tasks, including tracking patients, ordering lab tests, viewing X-rays and CAT scans, making clinical decisions and 'e-prescribing' drugs," the article said.

In addition, according to a recent Manhattan Research report, Physicians in 2012: The Outlook for On Demand, Mobile, and Social Digital Media, eighty-one percent of physicians will own smart phones by 2012.

HealthDay's news services are already distributed in wireless platforms like ePocrates and Skyscape and also integrated with popular applications like Johnson & Johnson’s popular Black Bag app, and an upcoming innovative MedicinePhone iPhone application called Swine Flu Pro.

One of MedicinePhone and HealthDay's latest client is Pri-Med, a Massachusetts-based company with a Web-based health/medical platform offering interactive services for leading medical institutions and healthcare professionals. The Pri-Med iPhone App is available in the App Store now and in addition to news for Primary Care professionals, provides users with access to CME programs and the ability to register for live meetings.

About HealthDay

HealthDay is the industry leader in syndicated health news for consumers and health professionals. The daily news produced by HealthDay's journalists and editors is licensed to media companies, hospitals, newspapers, managed care organizations, publishers, non-profit organizations, point of care providers, and government agencies.

About Complemedia, Inc.

Complemedia is the leader in custom mobile development for health brands. The MedicinePhone platform provides a turnkey mobile application solution for health brands, including medical communication companies, publishers, hospitals, industry and others.