In February, MyHumana Mobile, the iPhone and Android app for Humana health plan members, won the medical category in the first-ever Appy Awards at the 2011 Online Media, Marketing and Advertising (OMMA) Global Conference. Naturally, the Louisville, Ky.-based health insurer immediately set out to redesign both its web portal and the app in HTML5 to give both a common look and feel.
“Whenever you...